Ultimate Guide To Advertising On Instagram
Ultimate Guide To Advertising On Instagram

Instagram ads are the best way to generate reach for your content. There are over 1 billion active users on Instagram, and through Instagram ads, they are your potential audience. Instagram has an easy and effective advertising strategy that you can use for your content.

Instagram offers many different features that you can use as an opportunity for your content to reach the target audience. But as the competition gets tougher, it can tend to be difficult to stand out.

With Instagram ads, you can reach specific groups on Instagram. They can be the people who will connect with your content, will engage with your products, and can become your customers.

With Instagram ads, you want to create awareness. You want to increase your reach, that is, the number of people who know about you and your content, product/service. You can do this by directing them to your profile with Instagram ads.

In this post, you will understand the different types of Instagram ads you can use for your benefit.

What Are Instagram Ads?

Instagram ads are paid posts or Stories that are used to promote a business and create a higher reach for one’s content. They are nothing different from regular Instagram posts but are identified by a “Sponsered” label.

How Much Does It Cost?

Honestly, you can spend as much as you want to spend on Instagram ads. Instagram ad costs are impacted by many factors, including, targeting, placement of the ad, the format of the ad, and time of the year.

You control your Instagram ads cost by setting a campaign spending limit, a daily budget, and a bid strategy. You can do at least a little Instagram advertising with almost any budget.

Why Use Instagram Ads?

  1. Location: Instagram advertising allows you to target people based on their location. Location includes cities, states, and countries.
  2. Demographics: This allows you to target audiences based on their gender, age, and languages.
  3. Behaviors: This is an option you can use to advertise specific interests that your content promotes.
  4. Interests: This is a more app focused version of ‘behaviors’, it allows you to check the accounts you follow and advertisements that have gained engagement.
  5. Look-A-Like Audiences: This targeting option allows you pinpoint user that are similar to your existing customers.

Types Of Instagram Ads

1. Photo Ads

These are a common type of Instagram ads since photo-sharing is the most prominent feature of the platform.

The Photo ads require the image of the post to be relevant to whatever is being promoted, it should have an attention-grabbing yet informative caption, relevant mentions, and hashtags.

2. Video Ads

Bring your ad to life with a video! If you’ve put the time in to make a quality video, then you should absolutely be promoting it through your Instagram feed.

3. Carousel Ads

If you think posting one image or video isn’t enough, then Instagram lets you add up to 10 images/videos in a post. Use carousel ads by adding 3-4 pictures in a single post to keep your audience engaged on the same post for a longer time.

4. Collection Ads

Instagram Collection ads offer a compelling eCommerce feature: Users have the option to purchase products directly from the ad. When users click on the ad, they’re directed to an Instagram Instant Experience Storefront.

Collections Ad  - Collections Ad - Ultimate Guide to ADVERTISING on INSTAGRAM
Collections Ad

5. Explore Ads

Explore is where users discover new content and accounts. Instagram Explore ads do not appear in the Explore grid or the topic channels. Instead, the ads appear after someone clicks on a photo or video from Explore.

Explore Ad  - Explore Ad - Ultimate Guide to ADVERTISING on INSTAGRAM
Explore Ad

6. IGTV Ads

Instagram recently announced that it will be offering advertising in IGTV. As this is a brand-new development, details of how IGTV ads will work are not yet clear.

7. Instagram Shopping Ads

If you’re set up with Instagram Shopping, you can run shoppable posts as ads. Instagram Shopping ads take shoppers directly to a product description page within the Instagram app. They can then purchase through your mobile website.

Shopping Ad  - Shopping Ad - Ultimate Guide to ADVERTISING on INSTAGRAM
Shopping Ad

8. Story Ads

There is also a major chunk of users who post stories on a regular basis, which means there’s a lot of traffic being generated through stories. Hence, story ads are all about clever targeting and placement. These appear after a number of stories watched by a user.

Stories Ad  - Stories Ad - Ultimate Guide to ADVERTISING on INSTAGRAM
Stories Ad


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