Creative Instagram Story Ideas
Creative Instagram Story Ideas

If you’re looking to engage your followers, increase brand awareness and promote your services and products, then there’s no better place to do it than Instagram. Instagram stories are perfect to put out your brand and its products in the best way possible. After all, 1 billion+ people use Instagram every month. So, if you’re a brand that’s not using Instagram stories as part of your marketing strategy, then you’re surely missing out.

So, what exactly do you put on Instagram stories? Here are some creative and fun Instagram story ideas that will help to engage your followers.

Promote Your Blogs

Instagram story is one of the best places to promote your latest blog posts. Instagram also has the ‘swipe up’ feature available to all business accounts with around 10,000 or more followers. This feature allows you to send your users directly to the post instead of going through a link. This is great to generate leads and traffic to your blogs.

Promote Your Products

Launching a new product that you want to hype? Instagram stories are perfect for doing just that. Right from announcing your product launch, getting product feedback, and promoting a new product you’ve released, an Instagram story can help you achieve your goals. Instagram story is a fun and easy way to build engagement while also increasing your sales.

Create Shoppable Stories

In the year 2019, Instagram released their shoppable story stickers that are available in 46 countries. This feature allows entrepreneurs and businesses to sell products directly through Instagram stories using special stickers. When you use the sticker, users do not have to swipe up. However, the feature comes with a few requirements. For example, you must sell products that comply with the app’s policies and have a business account on Instagram.

Promote Your Videos

Are you someone who makes videos regularly for YouTube or other social media channels? Then go ahead and build engagement by promoting your videos on your Instagram story. It’s a great way to grab attention and also drive traffic to your YouTube channel. If you’re new to video making and would like to make the perfect videos for your social media accounts, then try out InVideo. This excellent video editing platform allows you to create stunning videos in just a few minutes. It’s an easy, affordable, and collaborative tool that comes with 4,000+ customizable templates that are perfect for making the best videos. You can seamlessly use it on Linux, Mac, Windows, or ChromeOS without any issues. Try InVideo to edit, and polish your videos to make them professional and engaging.

Go Live

Live videos are a great way to engage your audience. The Live feature allows the users to comment, ask questions and also provide engagement. Most users may also get a push notification when you go live. Once the video has ended, it will directly appear on the Instagram story. It allows the users who have missed the live video to check it out later on. Just like any Instagram story, it will be available for 24 hours.


Another one, from the fabulous Instagram story ideas, is to show your audience what’s happening behind the scenes. You can show off your office space, a typical day at work, or what your employees are working on. It helps to give your followers a sneak peek of how your business operates and functions. It allows you to create a high level of trust and transparency. The best part is that you do not require an actual office. You can show off the coffee shop you are working from, the beautiful view from the couch, or make your viewers a bit jealous and show them the scenic views of the mountain or the beach.

Share Your Follower DMs

Sharing your follower DMs is another excellent way to use the Instagram story feature. All you need to do is take a simple screenshot of the messages your followers have sent you and share them on your story. It’s great, especially when you have a good testimonial for your service, product, or brand. People like to hear what others have to say about a product or brand. So, when you get DMs that give positive feedback, it’s best to show them off as an Instagram story.

Contests and Giveaways

If you’re looking to build engagement, then contests and giveaways are always a good idea. It helps to create excitement and adds the fun element necessary when connecting with your audience. The giveaway or price can be just about anything – a few samples of your products, a free trial of the services you offer, or a 30 minutes consultation call. Then, depending on the product or service you offer, you can hold a giveaway accordingly.

How to-do and Tutorials

Good marketing is about providing your followers with informative and valuable content. Teaching your followers something new through tutorials or how-to-do videos is a good idea. It’s the perfect platform to put out actionable advice and quick tips that will be useful for your followers. Some great examples are makeup tutorials that are run by beauty influencers and bloggers. It’s one of the best ways to engage with your followers and give them advice that they can try out and use in their daily lives.

Share a Quote

Share your favorite quotes to your Instagram story and enlighten your followers. There are plenty of quotes freely available online. Right from funny, motivational to thought-provoking quotes, you can find different types of quotes that are perfect for every situation. Remember that the quotes you share must fit your brand and be something that your audience will appreciate. For example, you can post the perfect motivational quote along with a hashtag in the morning to motivate your followers and build a connection

with them. #morningmotivation is a popular hashtag that many people use. Using it will help you get discovered and also bring in new followers.

Interview an Employee

Interviewing one of your employees and putting it up as an Instagram story is another way to give your audience a sneak peek into how your office functions and the role of your employees. It also makes your employees feel important, thus making them work harder to achieve the business goals.

With 81% of people using Instagram to research services and products, it has the power to draw in the audience. If you’re a brand that hasn’t started using Instagram stories to engage your followers, then it’s time you start now. 


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