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Your business needs to stand out among other best-explored businesses and brands. Today’s world needs modern solutions for modern problems. With the advanced technologies, every brand is getting its fame through different platforms. And now, social media has become an important life for marketing and brand identification. Instagram plays a whole in it. A piece of profile information which is called a bio on Instagram makes the business bio. To simplify how to write a business Instagram bio we have the best article ready for you.
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Table of Contents
- Creating Effective Instagram Bios for Businesses
- Example Instagram Bios for Different Industries
- Importance of business account on Instagram
- What does Instagram business bio need?
- Ideas and strategies for Instagram Business Bio
- Best Instagram Bio for Business 2021
- Creating Your Perfect Instagram Business Bio –
Creating Effective Instagram Bios for Businesses
1. Define Your Business Clearly:
First and foremost, your Instagram bio should clearly communicate what your business is about. Be direct and precise. If you sell handmade soaps, say that. If you’re a digital marketing agency, make sure that’s apparent. Clear and straightforward information helps potential customers understand your business at a glance.
2. Show Off Your Brand’s Personality:
Inject some personality into your bio. Is your brand fun and quirky or professional and serious? Your bio should reflect that. It’s not just about what you say, but also how you say it. Consider your brand voice and let it shine through in your bio.
3. Use Keywords:
While Instagram bios aren’t searchable, using keywords relevant to your business can help users understand your services better. Moreover, keywords can be instrumental when used in the name field, which is searchable.
4. Add Contact Information:
Make it easy for potential customers to contact you. Include an email address, phone number, or physical address if applicable. Instagram also has a feature that allows you to add action buttons for booking appointments or placing orders directly from your profile.
5. Include a Call-to-Action (CTA):
Prompt your visitors to take action. Whether you want them to visit your website, check out your latest collection, or sign up for a newsletter, make sure to include a CTA.
6. Use Emojis:
Emojis are a great way to break up text and add a bit of fun to your bio. They can also help draw attention to key points and make your bio more visually engaging.
7. Incorporate Hashtags:
Hashtags in your Instagram bio can be clickable and lead to a collection of posts associated with that hashtag. This could be a branded hashtag that you use for your marketing campaigns.
8. Space and Formatting:
Instagram bio doesn’t have to be one continuous line of text. Make use of the space by breaking your information into digestible chunks. You can use bullet points or separate lines to make your bio easier to read.
9. Highlight Your USP:
If there’s something that sets your business apart from the competition, your Instagram bio is a great place to highlight it. Unique Selling Proposition (USP) can be anything from free shipping to handmade products, or outstanding customer service.
Remember, your Instagram bio is often the first thing a potential follower or customer sees when they visit your profile. Therefore, take your time to craft a bio that accurately and engagingly represents your business, and encourages visitors to take action. Like any other aspect of your business, it should evolve and grow with your brand. Keep it fresh, relevant, and engaging.
Example Instagram Bios for Different Industries
Here are some examples of Instagram business bios based on different industries:
Fashion Boutique “
👗Dressing you in confidence
Fresh and chic fashion finds for every style ✨
🌎 Free worldwide shipping
Shop our latest collection👇
Digital Marketing Agency
🚀Elevating brands in the digital landscape
Proven SEO & social media strategies
Let’s grow together 📈
Contact us for a free consultation👇
Handmade Soap Business
🍃100% natural handmade soaps
🐰Cruelty-free & Vegan
Nourish your skin and our planet🌍
Explore our scents👇
Local Coffee Shop
☕Your neighborhood coffee haven
Serving ethically sourced beans
Come for the coffee, stay for the community
🏋️♀️Certified Fitness Trainer
Helping you embrace fitness and feel unstoppable
Personalized online coaching available 💪
Join the fit squad👇
Importance of business account on Instagram
For any business or brand promotion, perceptibility is necessary. Around 1 billion people in the US use Instagram. Similarly, in India, the count goes to 80 million. Statistics also say that around 90% of people follow at least one business on Instagram. So, you have a greater opportunity to interact with the huge public. For this, you will need a wonderful and impactful Business Bio for Instagram.
So here we are with this article to help you out. First of all, you only have 150 characters to decide your description to write. Since competition is too high in the market, you have to be exceptional and superlative. Therefore, if you can’t stand out with an amazing Instagram Business Bio, you may lose out. If you are running a small Business, Impactful Instagram Bio is all you have to engage customers in your businesses.
What does Instagram business bio need?
You need a logo of your brand or website. That can be put as a profile picture on any social media. That gives a brand value to people and the identity of your business.
Example – Nike’s logo is enough to show its visuality and brand identity.
So, Use the logo as your profile picture, that is all set to become a business brand.
The name and username of a company or brand are necessary to know for people. Username is the core point that people see at the very first. It should contain your company’s name or abbreviation related to it.
Example – Tattly is a tattoo making brand that provides tattoo art services to millions of people. It has its username as ‘tattly’ and named as Tattly Temporary Tattoos. This is enough for people to know what kind of company they are.
Always use your business name as an Instagram Username for the best Impact on your Business.
This consists of only 150 characters. Within this much space, you have to show your brand’s vision and what it can provide people as well as what it needs from people. Expressing yourself is a little tough in such a small space. Hence here is an example for your bio.
Example – We can see Portillo’s Hot Dogs have described what it can provide people and the website where people can get what they want to order. Which hashtag can feature people’s posts has also been given in the bio.
Try to always describe what your business does, what it sells, along with hashtags and product names. So, if your business is Clothing, Mention all products as – Stylish Girls Tops, Jeans, etc. on Sale, etc.
This space is giving the opportunity to share your website link where people can click on it and directly can enter your website. Also, you can use the link-tree tool for multiple links that need access. You can also update the website links from time to time.
Example – Here, you can see Adidas has given its website link for people to access directly.
Call to action
You need to create a strong call to action strategy on your bio where people will be influenced to follow or order or join the community.
Example – You can see Madwell is a clothing brand that has a great call to action bio that says people to go accordingly their steps and order their chosen clothes.
Ideas and strategies for Instagram Business Bio
Show your aim
Your aim is to show the public what you are made of within that small space of 150 characters. Your vision and mission are what people are going to find through your bio. Promoting products or services and offers to people is what your aim is. Basically, your bio should be up to date.
Example – Just like Faucet Face shows it’s the vision of protecting animal rights and also shows the services it provides.
The tone you use makes an impact on the human mind. Say, it to be friendly or inspirational, people love the humble tone. Making most of it will make the brand shine through the platform. You can include, funny lines or humor or witty statements, etc., to show the friendly nature of your brand.
Example – Here, Holstee gives an inspirational statement where people would be influenced easily.
Also, include in what category does your business fall into. Bakery, apparels, clothing, services, etc., are examples of categories. This will make it more relevant to the public when they search for a particular category. You can add this category to your bio.
Example – Just like Sephora has added the category of the cosmetic store in its bio. That’s going to be a great point which will make your bio more impactful.
Clickable hashtags should be used that are going to feature when someone posts a picture or tag your brand. People will get more easy access through those tags. Brand name hashtags are more preferable that are going to be used by a large number of users.
Example – Just like Kitchn has used its hashtag “ #kitchn “ on its bio and had said public to use it for sharing the photos with their Instagram account. When people use the tags other ones able to see what they have ordered and how the reviews are in life.
Provide your contact info if you have the space on your bio. Making contact visible you are enabling people to connect with you personally and trust you more. The best way is to provide an email and contact options on your account.
Example – Le tote has a call, email, and direction option that is going to help people connect with them easily.
Appealing to read
Mostly you have to focus on the readability of your bio. Applying spaces and line breaks will give lots of information within a small space. It is also going to make it appealing to people without much trouble. Adding pointers can be a plus point.
Example – Just like we can see Chewy has pointers and net and clean bio with short sentences as well as space between them.
Best Instagram Bio for Business 2021
Some bios are here which will help you in creating new bio for your business, company, or brand. These bios are well searched to be best for influencing people and attract more clients and customers. Some examples of bios are also shown here.
- Shop on Instagram using the link below.
- Official home of (brand name) on Instagram
- Share your photos with us using #(branded hashtag).
- Putting customers first since (established year).
- Share your photos with us using #(brand name)
- A creative message describing your value proposition.
- Great selection of (type of products) merch
- Your brand slogan.
- Click the link below to shop our Instagram
- Contact us: (email address)
- Click the link below to shop our Instagram
- 🌎 Free international shipping
- Professional inquiries only.
- Contact us: email@example.com
- Your brand’s tagline.
- Check out our best sellers below
- I believe in helping people
- A creative message describing your unique selling point.
- Tag us @(brand name) to get featured.
- 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇
Creating Your Perfect Instagram Business Bio –
In business bio example 1, you can see Rebrandly is an internet company which has described it’s category on it’s bio. The last line ‘check this out’ and then the link given is a strong call to action statement to let people know about their company more.
In business bio example 2, you can see that it’s a coffee shop categorized brand known as Teaspressa. It has also shown that it is a type of mixture of coffee and tea by writing “COFFEE INSPIRED TEA”. It has also shown its availability both online and in stores. It has also shared its link where people can see what is in their brand.
Ingredients for Instagram Bio
All the above points summarize here-
- Show your goal and brand’s vision
- Simply get engaged with people. You have to be funny or friendly or motivating to your public.
- Be appealing through your bio.
- Get followers through hashtags and strong calls to action.
- Be available and humble when they contact you.
Try out every option provided here. Let’s explore what works best for you. And let the traffic surround your business or brand.