‘Instagram Influencing‘ – in a perfect world- is about being yourself, and promoting products, services, or brands that are introduced in the market. The only requirement to become an Instagram influencer is for you to have a decent-to-impressive follower count. You also need to be engaging. Why do Instagram influencers attract so many people? Because you are not creating products or fulfilling orders. If you are good at convincing people on the internet to trust you, and the product you are promoting, you can earn money through Instagram influencing.
It might not be as easy as it sounds. You will require to put in a lot of effort and time into Instagram. To be able to influence your audience. But, if you are willing to commit, we have got you covered. In this post, we will go through steps that you will need to do to become an Instagram influencer and earn money.
Choose your category
Choose A Niche You’re Passionate About
The first step to becoming an Instagram Influencer is choosing a niche you’re passionate about. It needs to be something that reflects your personality. Something your interest lies in. Something you are aware of and knowledgeable about. Choosing the right niche for you is important because you will have to spend most of your time dealing with that area. You will have to research, experiment, and then post about it.
Your Instagram shouldn’t be filled with random stuff. It should be focused on something your passion lies in. You will need to stick to the niche you choose, hence trying to find the right balance in where/what you are passionate about is important.
Maybe you are interested in food? Maybe you are interested in traveling? Maybe you are interested in fashion? Maybe you are interested in photography? Maybe you are interested in makeup? Whatever it is that you are interested in and passionate about, pick that as your niche. And grow with it.
Creating a Powerful Bio
In a profile, the first thing that catches somebody’s attention is the bio. And being an Instagram influencer, you should know the value of your bio. You need to create an attention-grabbing powerful bio, as it is one of the first things a potential follower or a brand will see. The 150 words for your bio should be used in a creative way, to tell your story. It will introduce your followers or the brand to who you are and what you do.
How to write a powerful bio, you ask. Think about how you would introduce yourself in an interview, or to a person who you’ve just met. The answer to this question will give you the keywords that you could highlight in your bio.
To choose the perfect bio, visit – 500+ Best Instagram Bio 2020
You can also add a link to your bio. So, if you have a website or a blog that you want to bring to everybody’s attention, adding it to your bio would be a good idea.
Managing Instagram Aesthetics
Instagram aesthetics can often get tricky. Your picture, individually, has to be appealing, but your feed, as a whole, should be equally aesthetically appealing to your target audience.
How to do this? Following a uniform editing process, where all the colors and the composition look consistent is an Instagram hack to visually appealing aesthetics. Instagram does offer built-in filters and edit options that you could use. Otherwise, you could always use other editing apps such as VSCO or Adobe Lightroom. You should choose a few core colors that will shape your feed. Watch video tutorials, if necessary.
Switching to a Business Account
An Instagram account provides useful tools to Instagram influencers such as Instagram Insights. If you are serious about becoming an Instagram influencer, you need to switch to a business account. You can view Insights data for your overall account, as well as for specific posts. It allows you to identify follower fluctuations, top locations, audience activity times, profile views, and website clicks, based on a set time period.
With Instagram Insight, you can know what your audience is liking, and base your content on what works for them.
You’ll be able to see your follower demographics, which is important to make a pitch to brands that want to interact with you.
With a business account, you can also run ads. You can promote one of your posts, by paying, which isn’t much, considering your desire to succeed and creating a higher reach and engagement.
Reflecting the Brand’s Voice Through Captions
A hack to engaging with your followers is to come up with interesting and fun captions, which reflect the voice of your brand. Creating good pictures isn’t enough. You need to spice your post up with captions that will reflect the voice and personality of the brand you are representing.
Hashtags are important because they enable your content to be amongst more relatable content, and to reach the required audience.
To know more about the right hashtags, follow – Instagram Hashtags 2020 – The Only Guide You Need
Regularity in Posting Content
An Instagram influencer posts content daily, or at least once in two days. Posting regularly increases your engagement rates. It is important for you to set realistic posting content goals to be interacting with your followers. Your followers will return to your profile only if you keep engaging with them.
Your posts will get lost in the maze of the Instagram algorithm if you don’t post regularly. Your posts will reach fewer people. There are various platforms online that can help you keep a track of your posting schedule. You can maintain regularity with these platforms that will post your content for you automatically once the time comes. Some of the platforms you can use to set the dates and times for posting your content are Buffer, Planoly, Preview, or Ripl. Preview is free for use and so is Planoly for 30 photos per month on a single Instagram account. Buffer allows you to schedule up to 10 posts for free across any 3 of your social accounts. Ripl offers subscriptions starting at $14.99 per month, but also has a free basic plan with limited features.
Engaging with Your Followers
Instagram is a platform where interaction must take two ways. And for an Instagram influencer, engagement is the key to success. Small gestures like replying to people who comment on your posts and liking their pictures when they like yours will show your followers that their effort is being appreciated. It is essential for you to communicate with your followers and thanking them for their support.
Reaching Out to Brands
Reaching out to brands is the most important step if you are looking to earn money through Instagram. After you’ve grown your followers, and they are regularly engaging with your posts, it is time for brand outreach.
One way to do it is by tagging the relevant brands in your posts to get their attention. If a certain brand likes your content, they will reach out to you for further prospects. And sometimes they mention you on their profile, giving you higher visibility.
Collaborate with the brands from your niche field by sending them a direct message on Instagram. Reach out to them telling them what you have to offer and why they should sponsor you.
But a tip of caution: Do not interact with brands that might offer low-quality products. Your followers trust you to give honest opinions. Hence, it’s a better idea to always collaborate with brands you know will ensure good quality.
Nobody says it is easy becoming an Instagram influencer. You will need to put in a lot of hard work trying to take good quality pictures, maintaining your Instagram aesthetics, and being regular in posting your content.
But, the struggle is worth it.