Nowadays, people are using multiple social media platforms to stay connected with each other. But more importantly, people are using social media to create a wider reach for their businesses. Snapchat, being the youngest social media app, was hard to imagine as an app having monetization capabilities. But the truth is, you can make money on Snapchat. Snapchat is more than sending pictures and videos now. It is used for expanding client reach and getting more sales. Snapchat was released in 2011 by Bob Murthy and Evan Spiegel. Communication on Snapchat is done via pictures and videos. At first, you could send messages to your friends only in a visual format, but more recently, Snapchat introduced the ‘chat’ feature through which you can send text messages to your friends, instead of visual messages.

What makes Snapchat stand out as compared to other social media platforms is its unique feature that the pictures and video you send out cannot be saved. The pictures and videos, once viewed, disappear after a certain time period (usually seconds) and cannot be reopened again.

Snapchat ensures complete confidentiality. It sends a notification if somebody replays the photos/videos, or even takes a screenshot of it.

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What Makes Snapchat a Good Platform to Earn Money?

  • In order to maintain snap streaks(sharing of photos every 24 hours) which is another feature exclusive to Snapchat, users log in onto Snapchat multiple numbers of times. This helps create a high engagement rate amongst the users and the app.
  • The monetary side of Snapchat is yet to be discovered by different businesses. This means that Snapchat hasn’t been used for marketing, thus making the number of competitors low.
  • If the audience for your products is the new age kids, then Snapchat is really the right platform for it.

Once you are familiar with Snapchat and the benefits of Snapchat for business, let’s focus on how to earn money on Snapchat.

Building an Audience

Building An Audience  - Building an Audience - MAKE MONEY on SNAPCHAT – 4 Methods

The first step to earning on any platform is to build an audience. Having an audience shows that you have the ability to influence people, thus making it easier to persuade people with your content. People are far more likely to accept a friend request than they are to actually send one, thus you should maximize your reach instantly by adding anybody that you know.

  • Make sure to invite and add all of your phone contacts to Snapchat. People will more likely accept a request than send one.
  • Use other social media platforms like Facebook, Instagram, and Twitter to invite your friends/followers to follow you on Snapchat. You can post small teasers on these other social media platforms to promote the content you will post on Snapchat.
  • You can also post your Snapcode on these other social media platforms so people will easily be able to follow you.
  • Continuously keep posting on your story. Stories disappear after 24 hours. Make sure to not overdo it.
  • You can also promote other Snapchatters, which might lead them to follow you.
  • Alternatively, get Snap shout-outs by other Snapchatters, so their followers will follow you.

Building an audience is an important way to get you started. It will take a lot of hard work and patience. But remaining determined to achieve your goals will help you build a reach for your products.

Make Money on Snapchat

Are You looking for methods to earn money using snapchat? You are at the correct place. Hold on and we will guide you with 4 proven methods to make money using the Snapchat application.

There are 4 Methods to Earn Money using Snapchat app –

  • Using Snap Ads to Promote Multiple Businesses
  • Making Paid GeoFilters
  • Sponsored Posts and Lenses
  • Affiliate Marketing on Snapchat

Method 1 – Snap Ads

Snap Ads (method 1)  - Snap Ads Method 1 - MAKE MONEY on SNAPCHAT – 4 Methods

Many people view ads on Snapchat. They can skip through the ads and move on to view more content, but Snap Ads are the most direct ways to reach your audience. Snap Ads will help you make people aware of your business and products. Snap Ads are restricted in some countries, but if you are interested, you can change your location using the Hola Fake GPS location. 

Snap Ads are easy to create. Through Snapchat, you can reach out to the target audience of your products. You can also reach out to many people who are difficult to reach out to on other social media platforms. Snapchat will allow you to have conversations with your audience. You can show your audience a side of your business that has never been seen before, and you can make your content relatable to your target audience for them to engage with your content more and more.

Types of Snap Ads

  • Snap Ads: These are fullscreen image and video ads. These usually come as an attachment to swipe up to be directed to a website, or to install an app, etc.
Snap Ads  - Max Fashion Snap ad - MAKE MONEY on SNAPCHAT – 4 Methods
  • Story Ads: These are posted in Snapchat’s Discover section. A collection of 3 to 20 Snap Ads can be added to this section. This allows easier access and a wider reach.
Story Ads  - Mussecco Snap Ad - MAKE MONEY on SNAPCHAT – 4 Methods
  • Collection ads: Several products can be added to these types of ads.
Snapchat Collection Ads  - Snapchat Collection ads example - MAKE MONEY on SNAPCHAT – 4 Methods
Snapchat Collection Ads Example

4. Filter Ads: These are ads that are promoted on images and videos of the audience. This allows for brand awareness while entertaining the audience with fun filters.

5. Commercials are non-skippable video ads, which last 6 seconds and help brands boost awareness.

Once you have launched the Snap Ad campaign, you can also track the results, and based on the available statistics you can also optimize your campaign.

Method 2 – Making GeoFilters

Making Geofilters (method 2)  - Making GeoFilters Method 2 - MAKE MONEY on SNAPCHAT – 4 Methods

Snapchat is famous for taking pictures with filters. There are various Geofilters too. A Geofilter is a geographical filter that you can make for a public place or a place that works with your niche. Snapchat is the most appropriate place to share filters. 

You can also make a Geofilter. Yes, You heard it Right !!

Use Geofilters to promote an event or a store that you are opening up. Geofilters are a great way to increase awareness about your business. If you plan on starting a restaurant and want to promote your restaurant, all you need to do is to take a picture/video of your restaurant and upload it using already existing filters. 

Snapchat is famous for taking pictures with filters. There are various Geofilters too. A Geofilter is a geographical filter that you can make for a public place or a place that works with your niche. Snapchat is the most appropriate place to share filters. 

Geofilters Example  - Geofilters example - MAKE MONEY on SNAPCHAT – 4 Methods
Geofilters Example

After making the filter, you can download the filter. You will also be able to set the time and date for your event and the location of the event. You will have to pay for the filter for your filter to be ready to be sent to other users.

There are two kinds of Geofilters that you can make: personal and business. Choose which one suits your purpose the best and create a Geofilter you like. For business Geofilters, Snapchat allows you to add logos or trademarks to promote your business. For personal Geofilters, you can play around with the designs and colors. You can also edit the Geofilters and make them fancier with photo editing apps such as Adobe Photoshop.

Geofilters Example2  - Geofilters example2 - MAKE MONEY on SNAPCHAT – 4 Methods
Geofilters Example2

Method 3 – Sponsored Posts and Lenses

Sponsored Lenses And Posts (method 3)  - Sponsored Lenses and Posts Method 3 - MAKE MONEY on SNAPCHAT – 4 Methods

There is another way in which you can make money on Snapchat. And this one is as effective as any other method can be. A feature on Snapchat is Snapchat Lens. With these, when a user opens up the camera, the lens has a design and the user snaps through that lens. But for these, you need to contact the admins of Snapchat. To create a sponsored lens, the admins will need to know your goals, and how you want the lens to be. They will make the lens according to your requirements, with your logo or product.

A Snapchat lens that went viral: One lens, made in collaboration with Dixie D’Amelio, places rain around the subject along with cartoon lightning bolts and fireworks, depending on how they move. Snap says these lenses track 18 joints across the body,

There is another way in which you can make money on Snapchat. And this one is as effective as any other method can be. A feature on Snapchat is Snapchat Lens. With these, when a user opens up the camera, the lens has a design and the user snaps through that lens. But for these, you need to contact the admins of Snapchat. To create a sponsored lens, the admins will need to know your goals, and how you want the lens to be. They will make the lens according to your requirements, with your logo or product.

A Snapchat lens that went viral: One lens, made in collaboration with Dixie D’Amelio, places rain around the subject along with cartoon lightning bolts and fireworks, depending on how they move. Snap says these lenses track 18 joints across the body,

Sponsored Lens  - Sponsored lens - MAKE MONEY on SNAPCHAT – 4 Methods
Sponsored Lens

Investing in a customized lens is a great idea. They have a direct impact on sales of the product. But you have to keep in mind that the lenses you make should be interesting and creative. It is easy to skip through boring content. You want something that the audience will be interested in. And if they like your lens, they can share it with their friends. Sharing will cater as a recommendation.

Sponsored Lenses  - Sponsored lenses - MAKE MONEY on SNAPCHAT – 4 Methods
Sponsored Lenses

Apart from sponsored lenses, you can promote your content through sponsored posts. For this, you will have to open a business page on Snapchat. Through this, you will be able to promote your products and business exclusively. The reach with sponsored posts is great. You will be able to reach out to potential customers and increase your sales through these posts. 

With sponsored posts, you need to remember your boundaries. You want to avoid spamming. You need to attract customers, not scare them with a thousand posts. You need to make sure that your content is interesting. It has to catch the attention of your potential customers before they decide to swipe you out. You can make your snaps attractive by experimenting with different colors, emojis, themes, and filters. Your content needs to be pleasing to the eyes before it can be pleasing for the vibes. 

Adidas And Candy Crush Sponsored Lenses  - Adidas and Candy Crush Sponsored Lenses - MAKE MONEY on SNAPCHAT – 4 Methods
Adidas And Candy Crush Sponsored Lenses

Method 4 – Affiliate Marketing

Affiliate Marketing (method 4)  - Affiliate Marketing Method 4 - MAKE MONEY on SNAPCHAT – 4 Methods

You can make money on Instagram through affiliate marketing. Check out our post on earning through affiliate marketing on Instagram. Follow this linkhttps://instafbcaptions.com/affiliate-marketing-make-money-instagram/

But did you know that you can make money through affiliate marketing on Snapchat too. It is easy when you can promote your business through your content. This will help you earn money.

For affiliate marketing, you need to have a large audience. Having a large audience is important because you can influence them. So the first step to affiliate marketing is to build your audience. You can also arrange giveaways and contests on other social media platforms, asking people to follow you on Snapchat. 

After having an audience, you go ahead and promote your products. You can recommend products, services, and platforms and earn a commission. You can ask people to visit your Snapchat account for discounts on products.  Another great way is to make video highlights, share snaps, and even make Vlogs to promote. And every sale made through you will earn you money. Putting in hard work and promoting products can also get you a commission. You need to make yourself visible, and different.

Watch this youtube video on affiliate marketing for beginners on Snapchat. The link to the video is https://www.youtube.com/watch?v=VsKrYUB–P8

Tips to Succeed on Snapchat

  1. Try to be innovative with your content. This will allow for better engagement with it.
  2. When promoting your products, remember to make the story funny and attractive. It should capture the story behind the product and the business simultaneously. 
  3. Keep a track of your progress. This will help you improve your content. If you see people aren’t engaging enough with your content, you would want to try to present your product in different ways.

Earning Money from Snapchat: A Summary

Snapchat is a relatively new social media platform. People are addicted to it. Snapchat is a great way to promote your business by actively interacting with your potential customers. You need to keep in mind that the app is dominated by new-age kids, so make sure to target your content according to that.

  1. You can never have too many followers. Always work towards getting as many followers as you can. You need to keep increasing your follower base, in order to reach out to your potential customers.
  2. Mind your competitors. Stay alert. 
  3. Be determined. You can’t make money overnight. It will take time. You will have to put in a lot of hard work and time. If you stay focused on your goals, sooner or later, the money will come.
  4. Strategize according to the change. “Change is the only constant.” You need to focus on changing as time passes. You can’t stick to one strategy and hope to make money out of it. You have to keep pace with the fast-changing world of social media.

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