Sell Products – Earn Money From Instagram (Method 3) is your go-to guide when you want to sell your product on Instagram, but aren’t sure what to do. Instagram is very promising when it comes to setting up Instagram promoted selling of products. It might only be the 6th most popular social media app on the internet, but the features it carries are well suited for businesses to grow their reach. Instagram opens up doors, for already established businesses, and startups, to the whole world. If you want to start selling on Instagram and don’t know what to do, What-To Guide: Selling on Instagram has got you covered. Follow these 6 steps, and you will be all set.
Choose your category
Pick a Niche That Sells
The first step to selling on Instagram is choosing a niche that sells. And something you are passionate about. It needs to be something you are knowledgeable about. Choosing the right niche for you is important because you will have to spend most of your time dealing with selling that to your potential customers.
Your Instagram shouldn’t be filled with random stuff. It should be focused on your niche, the products you want to sell. And it should be visually aesthetic.
Some of the trending physical products that are popularly being sold:
- Apparel: T-shirts, Hoodies, Jeans.
- Accessories: Jewelry, Phone cases, Mugs
- DIY: Stickers, Paintings
- Food Items: Cookies, Bakery Items, Coffee
- Home Decor: Fancy lights, Stationary(notebooks, pens), Shelves.
Some of the digital products that are popularly being sold:
- Graphic designs
Other ideas include online coaching services and workshops of different kinds (painting workshop, drawing workshop, poetry workshop, etc)
But ideas are not limited to these. If you have a strong idea for a niche that might sell, go ahead with it. The more specific your products are, the more interest it will gain.
Switching to a Business Account
An Instagram account provides useful tools to businesses such as Instagram Insights. If you are serious about planning to sell products on Instagram, you need to switch to a business account. You can view Insights data for your overall account, as well as for specific posts. It allows you to identify follower fluctuations, top locations, audience activity times, profile views, and website clicks, based on a set time period. You’ll be able to understand who’s engaging with your business.
With Instagram Insight, you can know what your audience is liking, and base your content on what works for them. You’ll get metrics on how your content performs. A business account also increases your social media presence so you can truly become recognized as a business.
With a business account, you can also run ads. You can promote one of your posts, by paying, which isn’t much, considering your desire to succeed and creating a higher reach and engagement.
Create Engaging Content
Your content needs to stand out. While there are millions of people scrolling through Instagram, what will bring their attention to your product? The key to getting noticed is creating engaging content. It should be consistent, high-quality, and aesthetically appealing. Some tips to create engaging content:
- Aesthetically pleasing content: Choose a color theme. Edit your pictures with a particular color scheme in mind. You can use Instagram filters, but you could also use other professional photo editing apps/tools.
- Quality of the photos: Your pictures should be high-quality. Avoid over-editing pictures, making pictures too grainy, too dark, too bright, or shaky pictures.
- Other tools: You can use GIFS and videos. Instagram has features of Loop videos, boomerangs, and Multiple pictures that you could to post content.
- Captions: One of the most important parts of your post is the caption. It should be engaging, inviting, friendly.
- Engaging with followers: Keep in touch with your followers. Build a relationship with your followers by responding to their comments, their messages, and addressing their complaints.
One feature that Instagram provides is Instagram Advertising. Creating an ad through Instagram Advertising lets you post sponsored content. This will help in creating a larger and targeted audience.
Instagram Advertising costs money, but you can decide how much you want to spend on your ad. Where you’d like your ad to be seen and how long you want it to run on the platform.
Some of the different types of Instagram ads you can post:
- Photo ads: It is a simple photo in landscape or square format.
- Video ads: You can add a video of up to 120 seconds.
- Stories ads: It can either be an image or a video.
- Carousel ads: Instagram lets you add 2-10 photos in one single ad.
Here’s an example of a photo ad from bewakoofofficial’s Instagram page.
Instagram, very recently, introduced Instagram Shopping. This feature allows businesses to tag the products directly in the post. It automatically gives the viewer an idea about the price and details about the product.
This is a great option because it allows the customers to view your products with a single tap. There’s a separate tab on the Explore page for Instagram shopping and your posts can be shared on there, reaching new people. Up to 5 products can be tagged per image. If you choose a carousel ad, then you can tag up to 20 products. This feature allows a single “Shop now” tap that directs them to your website where they can complete their purchase.
Instagram Shopping is relatively simple. All you need to do is ‘tag’ products when you post/story a picture of the products. Add different types of visuals into your images, and make your post attractive. Announce sales to increase engagement.
Reaching Out To Influencers
Reach out to people on Instagram who have a large number of following, and great engagement. This is called Influencer marketing. You choose an Instagram influencer to represent your products on Instagram.
It is an effective way to increase the reach of your products because your product is directly introduced to already established followers who are interested in your niche. When an influencer promotes your products, people believe the credibility of the product, because they put their faith in the Instagram influencer, to be honest with them. This is also a hack to pass AdBlock.