As much as your picture on social media platforms is important to capture the attention of your audience, it is the Caption that lets your audience stay and engage with your post. But captions are often overlooked! Captions shouldn’t be left as an afterthought. So, while they seem small, they are mighty important for your visibility on social media platforms.
A good social media caption has the power to attract and engage an audience to your profile. Wield your captions well and it can work wonders for your social content.
Now that you have the attention of your audience with your picture as they stop scrolling to look at your post, what next?
You will have a few seconds to inform, entertain, tell a story, be easy to follow, and make the audience spend longer on your posts with your caption! If your caption is engaging enough, they might even leave a comment!
In this article, we’re going to look at 9 tips on how to write captivating captions for social media.
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Basics of Caption Writing
Before we get into techniques, let’s understand the basics of caption writing.
- Always check the grammar and spelling of your captions before posting them. Even if you feel confident, do not forget to double-check right before posting!
- Captions can be written in 3rd person but usually 1st works best: “We would love you to join us for a live session on Instagram” instead of “*Some name* invites you to join a webinar.”
- Write like a human. Write with emotions.
- Keep your captions simple& easy-to-read.
Always keep the character limits in mind
The number of characters you have is different on each platform:
- Instagram 2,200
- Facebook 63,206
- Twitter 280
- LinkedIn Company Update: 700
- Tiktok: 140 characters
Now, let’s dive into some tips & examples of what & how to write captivating social media captions.
#Tip 1. Know Your Audience.
It is very important to keep your focus on your audience. Get to know the people who interact with your posts. Use this to understand what type of audience is attracted to your niche.
Instagram provides Instagram Analytics to check impressions, interactions, reach, profile visits, top locations, age range & gender out of many other features.
Another way is to ask about your audience in the captions and interact with their responses in the comments section. This will help you build a close community with your followers.
#Tip 2. The Intent Behind Your Captions
What is your intention with the caption and what results do you want to achieve?
You need to ask yourself this question every time you want to come up with a caption for a post. You need to understand the intent behind your captions. Understanding the reasons for your post before you start writing is key to creating the correct caption. That’s because each desired outcome will have a different route.
For example, ask yourself “Are you trying to sell a product or service?”, for this, you will need to include a product description. Give as much information as possible including sizes, colors, materials, and delivery time.
Take another example. You can also ask yourself “Are you looking for comments or like?” If you want comments, then you will need to make your captions as interactive as possible. They will need to spark discussion. You could do this by asking a question, making a funny/thoughtful statement, or running a “tag a friend” challenge.
#Tip 3. Build A Story
Your captions should be easy to follow and understand for new followers, but a great way to get viewers invested in your account is by building a story for yourself/your brand.
Audiences are looking for authentic content that speaks to them and connects them to a brand. Create an emotional connection with your followers by sharing your ups and downs. Let them know the behind-the-scenes of upcoming events in your company. Give followers something to talk about if your brand comes up in conversation!
For example, you could offer real quotes and stories from customers who benefitted from your services. Adding the real photo and tag for the speakers really boosts authenticity.
Tip #4. Keep It Short&Crisp
Usually, people will start to lose interest in very long captions. So, try to keep it short and crisp. We have a really short attention span while mindlessly scrolling through social media. But more than that, the algorithm and the layout of the captions are often cropped out with a ‘Read More’.
So, in order to avoid getting cut off by ‘Read More’ or making your audience lose interest in your caption, try to shorten the information. If you are unable to shorten the captions, remember to write the important stuff first.
BUT, if you have something of value to say that your followers will appreciate, use as much of the word count you can use.
If your content matters to people, then they will stick it out until the end.
#Tip 5. Asking Questions
Asking a question is one of the simplest caption strategies available for social media, but it really works to boost engagement. This is also a great way to know your audience.
For more information, and a list of questions to start with, do check out 100+ Short QUESTION Instagram captions
#Tip 6. Invite Tags
With the help of your social media caption space, you can use it effectively to increase engagement with your posts by encouraging your audience to tag their friends.
While trying to create a game plan for Instagram reach, you should never underestimate the importance of one thing – Instagram hashtags. They play a vital role in making or breaking your Instagram. Hashtags also play an important role in creating an audience for your posts, increasing your following, and spreading your Instagram reach.
Check out Top INSTAGRAM HASHTAGS to learn more about hashtags. We have a list of popular hashtags you could use to increase engagement.
#Tip 8. Use Emojis
Emojis add personality to your captions. They are cartoon-like emoticons, which can be used to express your feelings. That’s why a lot of brands use them in their social media captions, even the more “serious” finance brands.
Emojis are completely universal as their meanings are understood in the same way in each country. They add fun to captions for all industries and stop the eye mid-scroll. Emojis can be used to draw the eye to anything and everything you intend for your followers to notice. For example, it could be a sale or discount.
You can also use emojis to replace words or create a secret code for your audience to untangle. Sometimes, the emojis are the caption. This is a bold move and works better for a celebrity or big brand.
#Tip 9. End with a call to action
Prompt your followers to do something like “comment,” “start,” “follow,” or “discover” in a way that will add value to their lives. Maybe that looks like entering a giveaway, sharing a coupon code to people who DM you, or offering valuable information. It’s all up to you!
You can also add a “Link in bio” to prompt your audience towards a website link you want them to check out.
But do remember that you shouldn’t make people leave Instagram unless it’s SUPER IMPORTANT. Yes, link in bio is great, but if you are giving an option of tagging a friend or leaving the feed to click the link in bio, (will I ever find my place again?!) filling out a subscriber form, and then getting junk emails forever, they’re likely not going to do it.