Instagram Reels is the latest feature on Instagram. It’s a 15-second video clip maker, for your followers, or for everyone in the Explore tab. Instagram lets you edit the video with music, AR effects, drawings, texts, and stickers, and are weaved in together to tell a story.
Whether you are creating your own content, or are working with influencers, Reels are designed to be fast, fun, easy to create, and super engaging for your audience. You can use them to grow and connect with your potential customers.
Now that you know what Instagram Reels is, you may be wondering how to use this feature.
In need of some Instagram Reels ideas? You’re in the right place. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use right now!
Before that, do not forget to check out:
15 Trending Reels Ideas
#1 Show the “Real Side” of Your Brand/Product
With the 15-second time limit that Reels have, it gives you the opportunity to do a little show for your products. Within these 15 seconds, you can highlight the best features of your product and share the benefits of using it.
You can use Reels to create “How To” videos that give customers a step-by-step on how to do something awesome with your product or share your expertise.
#2 Create “Behind The Scenes” Reels
Followers will love to become a part of your journey. So, give them a little “behind the scenes” video, where you can take the opportunity to highlight what goes into making your product/brand.
If you are an Instagram Influencer, you can use Reels to make a “behind the scenes” where you showcase how you came up with your pictures/videos. You can also take this feature to share bloopers.
Try using Reels to show your product being made or your service being delivered. Capture your “cant-miss this” moments. You can also try filming a “typical day” video, where you showcase how your product/service can be used in someone’s day-to-day routine. This is a great way to highlight the useful benefits of your products, and why your product/service is worth investing in. These work well when your products/services carry a personal touch to the story behind them. Show your customers how much attention is paid to the product/service to be able to match their satisfaction.
#3 Introduce Yourself and Tell Your Story
Create a Reel introducing yourself or your brand. This will allow your followers to understand you better. They will be familiar with who you are, and what you want to do. Give your followers a reason to follow you.
People love stories. Especially if the stories are inspiring so they can absolutely learn from them. So go ahead and tell your story to your followers.
#4 Make Educational Content
While you can use Reels to share information about your products/services. You can also use Reels to share important news/information that people should know about. For example, check out
Or, you can also make “How To” videos where you teach people how to do certain things. This can be related to your product if you are in business.
#5 Show a Before and After
One of the most popular ideas for Instagram Reels in Before vs After videos since it shows a result. There is something very satisfying about Before And After videos. So, go ahead and share before and after videos. This will also help you increase your engagement.
You can do before and after Reels with home renovations, recipes, hair, illustrations, and more.
Additionally, you can also create Process Videos. For example, if you are an artist, you can do a process video of how you made the painting.
#6 Life Hack Reels
Content about life hacks mostly becomes popular because they have learning values for the audiences. Share knowledge to help audiences through your Reels. Whether it’s sharing styling and outfit tips, or photo editing hacks, the creative options are endless.
#7 Stay in Trend
With new-age social media trends, you need to stay up-to-date with the trends. It can either be memes, a dance routine, or a challenge, make use of Reels to participate in these trends. It will make your content more appealing to your followers And will make your audience engage with your fun content.
#8 Food Recipes
I can personally vouch for spending hours on Instagram only to scroll through food recipes. Food recipe reels can be interesting in so many ways. It can be a good idea for a brand that sells cutlery, spices, or cooking ware.
#9 Sneak Peek Videos
If you ever hit a creative block, the easiest way out is by creating a sneak peek video. Not only will it induce anticipation in your audiences, but it might end up giving you an idea of what&how you want to proceed with your idea.
#10 A Day in the Life
If you’re an influencer or content creator, take your followers along with you and create a “day in the life” Reel. This is like a “Behind the scenes” videos but for influencers.
So with “A Day in the Life”, you’re taking your followers through your daily routine with a more lifestyle edge to it. You can use this to inform and encourage people to adopt healthy habits, or it can simply be a way to connect with your followers.
#11 Travel Videos
They say the youngest generation is a generation of travelers. Hence, people have an intense #FOMO or #fearofmissingout of traveling to destinations. This is a powerful way to gain new followers and tap into new sources of inspiration. Travel Reels should depict some exotic travel destinations, street foods, or any type of feature related to traveling.
Instagram Reels Videos about traveling don’t always have to be travel stories. It can be traveling tips or recommendations of travel destinations.
#12 Answer FAQs
You can always answer the questions in your Instagram comments, DMs, and FAQs, and post them as reels if you are out of inspiration. Are your followers asking you where you’re located? What are your best-selling products? Take these questions and answer them in a quick 15 to 30-second Reel.
#13 Fashion Videos
Fashion Reels can be fun if you did it right! A few ideas around recreating styles, celebrity looks or characters of a particular TV show, X ways to wear a denim jacket.
#14 Create a Listicle
Reels don’t always have to specifically be about your brand or product. When you’re out of ideas, turn to your interests or location as inspiration.
There are so many ways you can do this. For example, do a roundup of your favorite podcasts, Netflix shows, or 4 photo locations they can’t miss!
You can whip a listicle Reel up in no time by clipping together pictures of food, or podcast episodes, use text, and talk them through with a quick and easy voiceover.
#15 Community and Employee Spotlight
Sharing content that is made by your followers is an awesome way to involve your audience and fill up your content calendar!
If you want to get started on Reels but aren’t sure what to post, make a video highlighting your community. Once you’ve collected enough content, you can clip together some tagged images, or actually use video clips your community has tagged you in.
You can also take this opportunity to create a reel and introduce your team members
- Workout videos – This could be 5 deep stretches, 4 Yoga poses, How to breathe right, or Basic must-have workout equipment.
- Tips – Share tips on how&what to do with whatever your niche is on Reels.
- OOTD- A video of your Outfit of the day or How you accessorize basic clothing.
- Makeup video – This could be a sneak peek to a “Halloween makeup” or a compilation of all your face arts into a fun Reel.